Printing has intrinsically been very environmentally unfriendly. Not only is it related with the huge swathes of paper churned by organizations yearly and often unnecessarily, the printers themselves can have an adverse impact on the environment. Many of the inks used in modern printing contain hazardous resources; and the industry is predicated on the mass consumption of disposable parts. It has taken the industry years for the recycling of old toner cartridges to become general practice. A paperless society isn’t about to develop anytime soon. The need for paper and print remains strong for business cards, packaging, brochures and other uses that call for a well-designed, quality print piece. Just count the items that land in your mailbox every day, as well as the armful of catalogs.
However, environmental awareness has also rise in the recent years. Printing, once the passion and vision of environmental activist, is now in demand to help companies protect their investments, satisfy shareholders and enhance their image with customers.
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