Rising green printing

Printing has basically been very environmentally unfriendly. Not only is it associated with the huge swathes of paper churned by organizations yearly and often unnecessarily, the printers themselves can have an unfavorable impact on the environment. Many of the inks have used in modern printing contain hazardous materials; and the industry is predicated on the mass consumption of disposable parts. It has taken the industry years for the recycling of old toner cartridges to become ordinary practice.

A paperless society isn’t about to develop anytime soon. The need for paper and print remains strong — for business cards, packaging, brochures and other uses that describe for a well-designed, quality print piece. Just count the objects that land in your mailbox every day, including the armful of catalogs.

However, environmental awareness has also risen in the recent years. Green printing, once the passion and vision of environmental activists, is now in demand to help companies care for their investments, satisfy shareholders and enhance their image with customers.