variable printing and its benefits

Variable printing creates targeted documents by placing customer-specific textbook or graphics into a page layout template. Each copy is different from every other copy, containing information directed only at the intended receiver. Personalized letters, account statements and targeted marketing equipment are just a few of the uses for variable printing.

Benefits

Using customized information, barcoding and our intelligent inserter, variable printing allows you to reduce costs, speed turnaround times and raise the efficiency of your communications. Among other things, variable printing makes it possible to:

• Increase effectiveness by delivering targeted communications to customers
• Make sure the security of sensitive information with increased mail integrity
• Track response rates with bar coded surveys and other documents
• Reduce waste by automatically selecting the suitable inserts for each mail piece